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10 Creative Marketing Strategies To Boost Business In 2020
Our audiences are interacting on more platforms — and in a greater variety of mediums — than ever before. Visual content, from short videos and photography to infographics and motion graphics, is now dominating the way we communicate with each other. This puts more pressure than ever on marketers to come up with creative marketing strategies that engage audiences’ attention and compel them to learn more.
Every brand is different and has a unique set of goals, which is why every company needs a custom content campaign that combines the types of media that will best achieve their goals.
But one thing is sure across every brand and industry: a strategy driven by creative visual content will produce better results than text, every time.
That’s because text fails to drive engagement, with users reading on average only 20 per cent of a web page with 600 words or more. And with 91% of consumers saying they prefer visual content over traditional formats such as text, brands need to adapt to survive and thrive in what is now a genuinely visual world.
So, let’s take a look at 10 creative marketing strategies, including tips to take your next promotion plan to the next level.
