10 Points You Should Consider While Hiring A Logo Designer

Inkbot Design
8 min readSep 5, 2019


10 Points you Should Consider While Hiring a Logo Designer

With today’s world heavily relying on digitisation, all marketing strategies go down the drain if your business doesn’t have a quality logo to flaunt.

The upsurge in this cut-throat global competition has galvanised a high number of brands into thinking about having a logo.

A logo design is much more than an image; it’s usually the first thing that a potential customer notices about your business.

Moreover, a unique logo is a powerful tool that builds your business’ brand identity in the market and therefore, can be used to drive the customers.

A great business logo is memorable and evocative that is crafted carefully by a person who is well versed on the subject of design.

Take, for example, the golden arches of Mc Donald’s, the siren of the Starbucks, the swoosh of Nike or the silhouette of a bear in the Toblerone’s logo.

They reveal to the consumers more than just the image.

They tell a comprehensive story of their brand, stirring specific emotions of the companies’ target audience.

Hiring a logo designer is one of the most important decisions you will make for your business, which is why this decision shouldn’t be taken lightly.

That being said, the process of getting a stellar logo designed hinges on whom you want to hire — a freelance logo designer or a design agency.

Freelance Designers — Apparently, hiring a freelance designer is the least costly option, but the truth of the matter is that you would have to entirely rely on the freelancer for concept building, designing and the management of the design process.

Design Agency or Small Design Studio — If you want your logo to steal the limelight and outweigh your completion, then the best option you have is to hire a design agency or a small design studio. Although you would have to set a higher budget for it, the results will surely be remarkable.

1. Analyse the Creative Talent



Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.