10 Typography Rules Every Designer Should Know

Inkbot Design
8 min readDec 11, 2017


You know what confuses designers?

Choosing the right font!

You get multiple options, and all of them look good.

How do you know which one looks the best?

Which one is appropriate for your design?

From crazy ones to the old style, you never fall short of options.

Choosing the right font is a journey where you need to drill down options and select a font that looks best in design.

The history of typefaces dates back to the 15th and 16th century when humanist writers and scholars rejected the gothic scripts and favoured a more classical handwriting mode.

Many favourite fonts like the Garamond, Bembo, and Jensen are named after printers who worked in that era to make the design better with typefaces.

From then to now, typography plays an integral role in graphic design.

This is why designers can never get over learning typefaces.

Also, it is a smart move to know how typography was perceived in history and how far we have come today.

When you enter the world of typography, start with the basics.

Read the history.

Learn the real origins of the necessary fonts you use every day and the families to which they belong.

If you are a freelance graphic designer or aspire to be one in the future, here are ten typography rules you cannot miss out on:

1 — Ask yourself some fundamental questions

Before starting with the design, it is essential to study the brand identity.

Try to conceptualise the mindset of your targeted audience and make it rule to ask yourself some primary questions:

1. Does the content strategy match with the typography?
2. Does it convey the right message?
3. How will users perceive your design as a whole?



Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.