16 Successful Logo Rebranding Stories That Were on Point

Rebranding an already established company requires a lot of guts.

It is not at all easy to rebuild a company’s brand entirely and implant the entire vision in stakeholders as well.

Many stories tell us about how some companies achieved immense success by rebranding their logo and redesigning their strategies.

On the other hand, you will also find many companies who fall into the list of complete failures.

Today, we will discuss 16 successful logo rebranding stories that made their mark in the industry and were successful.

Rebranding Costs

As mentioned above, logo rebranding takes a lot of time and combined efforts as it is not at all an easy job.

Moreover, it takes much money to rebrand the company.

Rebranding requires almost more than double amount when compared to starting the company from scratch.

What adds to the stress is the risk factor.

Even after implying such vast resources, there is every possibility of complete failure.

Companies might not be able to create the impact they desired to with the new logo.

Consequently, they might end up facing huge losses.

This fact also cannot be denied that rebranding is very common and is gradually becoming a trend among the companies.

Companies are ready to take all the risks and costs to give them a completely new identity. It is not that they are insane. They do so because of various good reasons.

Why Do Companies Rebrand Their Logo?

There are a lot of reasons because of which companies take such a massive risk of rebranding their existing logo.