Websites and mobile apps are progressively becoming more diverse as the tools and technologies used by the e-commerce industry are gradually evolving.
The success of an e-commerce website primarily revolves around just one aspect: the way consumers perceive it.
“Is the website user-friendly?
Are the contents interesting?
Is it safe to pay online through this website?”
These are just a few queries that people have in their minds as they visit an e-commerce website and go through the products for the first time.
This is how their experience with the website lays the foundation for their verdicts on whether to become loyal visitors.
Understanding UX Design (User-experience)
In general, UX design is defined as the experience users acquire after utilising any product or service with regards to how appealing or enjoyable it is.
In case of the e-commerce industry, your website or mobile app is the virtual gateway to your company.
Hence, designing your website to ensure consumer fulfilment regarding better usability, user-friendliness, and adeptness of visitor interactions is the paramount priority for an e-commerce business.
UX Design Tips for e-Commerce Websites
Here are 3 UX design tips that can help you come up with an appealing e-commerce website:
1 — Design from a Business Perspective
Marketing and e-commerce websites and apps always focus on the products being offered by the particular business.
Therefore, the design process for such products indeed initiates much earlier than the actual product line comes on display.
Hence, there are numerous significant concerns which should be considered before designing the website.
Some of these concerns are:
USP of the brand and what design features will set your website or mobile app apart from your competitors. You may seek help from a custom writing service to come up with content that caters to your audience!
Your target audience as it is imperative to identify who your consumers are from the early phase of the venture. Customize your design according to their age, preferences, culture, level of technical literacy and past buying behaviour.
Come up with a design that can be used by different classifications of consumers, for instance, individuals with incapacities (such as dyslexia, or colour-blind).
2 — Design for Conversion; not just Attraction
No matter how eye-catching and appealing your website is, it is not sufficient to convert first-time visitors into loyal customers.
To transform your visitors into returning customers, they must be stimulated to take some action.
For example, an anonymous visitor on your e-commerce website can be converted by signing up as a registered user or through making a transaction.
Here’s how you can promote conversions by providing a satisfactory user experience to your visitors:
Carefully design your call-to-action (CTA) buttons and place them at clearly visible locations.
Remember, CTAs are for actions, such as ‘Request a quote’, ‘Create an account’, ‘Proceed to checkout’, ‘Download’. Hence, the text on your CTA button should start with a verb.
Use the right ‘trigger words’ and keep social discernments in mind. For instance, Amazon mentions the ‘Shopping Cart’ as the ‘Shopping Basket’ on its UK website.
Placing a security seal on your website will also encourage visitors to purchase without any fear of theft or viruses.
If your website does not have a Search bar, finding relevant info would frustrate your visitors, and they’d eventually stop browsing your webpage.
Amazon is a brilliant example of employing a search option on your website.
3 — Design for Improved Responsiveness
Do you know that every two out of three US residents own a smartphone?
While it seems to be an exciting opportunity for companies to go mobile, it makes responsiveness an absolute necessity for e-commerce websites.
UX design should be smart enough to detect the dimensions of a consumer’s display and alter the layout in accordance.
Here’s how you can improve the responsiveness of your website:
A large number of users today prefer scanning content on their smartphones rather than reading the whole text.
Therefore, focus on displaying the highly relevant content while hiding the rest.
Make the consumer’s journey easy and stress-free by avoiding excessive clicks, reducing the time consumed in loading pages and avoiding inconvenient menus.
Concealing the navigation, such as hiding menus, is one of the favourite UX design tips to free up some screen space.
For example; using a hamburger icon that hides a menu screen.
The primary purpose of UX design for e-commerce websites is to make it convenient for consumers to shop online without any hassle and within the comfort of their homes.
Therefore, modern UX designers are concentrating on consumer centricity as consumers are now in the driver’s seat and this is how it is going to stay.
To guarantee better user engagement for your e-commerce webpage or mobile app, these three UX design tips must be kept in mind.
If you wish to discuss how we can develop your brand or provide graphic design for your product or business, email us: firstname.lastname@example.org
Inkbot Design is a Creative Branding Agency that is passionate about effective Graphic Design, Brand Identity, Logos and Web Design.
Originally published at inkbotdesign.com on May 11, 2018.