5 Conversion Elements Every Site Needs for Scoring High-Value Leads

Marketing a website takes more than just strategies that build traffic.

Understanding Your Target Audience

It’s not rocket science: a conversion cannot occur if a user doesn’t trust the brand on the other end of the transaction.

1. Powerful Headlines

Now that you understand your target audience, you should be more than able to write attention-grabbing headlines.

Write a Subheadline

A subheadline can give your audience more information on what to expect next.

Skip the Headline

Building the rest of your page before writing a headline makes sure it wraps up your content entirely.

Test Multiple Versions of Your Headline

A website’s headline is one of the conversion elements that can and should be improved over time.

2. A Strong Call to Action

The next crucial on-page element that a website needs for more conversions would be the call to action or CTA.

3. Fast Loading Speed

A website’s loading speed is a user experience factor you can’t afford to ignore, especially if you aim to improve your conversion rate.

4. Reviews & Testimonials

If there’s one type of content a potential lead trusts, it’s the authentic recommendation of someone they know.

5. Inbound Links

Backlinks that point to your site may not exactly be on-page elements that can help you convert random visitors into leads.

  • Rewrite that content into something more thorough and overall better
  • Promote the “upgraded” material to the same sites that linked to the original
  • Update old statistics that may mislead readers
  • Include more examples and actionable tips
  • If you’re rewriting a listicle, make it more comprehensive by adding more items

Concluding our Conversion Elements

Building a conversion-ready website is not a walk in the park.

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding. https://inkbotdesign.com/

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