5 Elements to Include in Business Stationery

Your business stationery is a first-hand representation of your company to the public. As such, it needs to convey an overall company message. In many ways, the design of your company’s stationery should have the same elements as other print or digital design, as all designed material should be considered as a coherent segment of your branding strategy.

Successful print design will add authority to the business letter that has been written, regardless of whether you have written a standard business letter or a sales letter. Your business stationery will be used for multiple purposes and may be an initial introduction of your company, or it could be used to further your brand identity. Regardless of how your company collateral is used within each situation, it’s imperative that you design effective stationery.

Follow the Rules of Simplicity

5 Elements to include within your Business Stationery

These 5 stationery design elements will help to increase brand awareness, and develop your company presence into a leading authority within your industry.

if you need help with your company’s stationery, click here to get a quote now!

1 — Header and Footers

Your corporate stationery is another portion of brand identity. If it alters from your business cards and website, it can be confusing to customers and the public — the recipients may very well believe that it is from another company. This misconception could lead to your business letters be trashed, or if your company name is recognised, it could appear unprofessional.

Your header and footer will also be the location of vital elements, including available ways to get in contact with you. Leaving a header and footer out, will limit the effectiveness of your business stationery as a communicative tool. Additionally, the absence of a header and footer can take away from your professionalism.

2 — Contact Information

Adding social media elements within your contact information is appropriate, provided that you don’t go overboard. Just stick with the basics, such as Facebook and LinkedIn. The two primary social media outlets for professional businesses are Facebook and LinkedIn, Facebook, for a broadened reach and LinkedIn as a professional representation.

You may also want to include Twitter, though it isn’t necessary. If you do choose to include Twitter, be sure that you stop with Twitter. Adding too many social media contacts can quickly clutter up your design overall.

3 — The Importance of a Company Logo

When choosing a logo, make sure that you are using the same logo that is on your business cards and website. Small startups often mistakenly create separate logos for differing purposes. This can dilute brand awareness, thereby limiting the potential of a logo. To strengthen a company logo, use the same logo for all purposes and have a simplistic, yet bold design.

4 — Following a Select Colour Scheme

When determining a proper colour scheme, you should typically follow the colour palette used throughout your website, business cards and other branding materials. This will ensure that your company stationery is aligned with the branding material that has already been promoted. Additionally, it will avoid confusion with other companies.

If by chance, you have yet to create a website or any other business material, you’ll need to determine an effective colour scheme. This can be done by evaluating your specific industry through a competitive or market research process. Hair salons, beauty supply stores, female clothing stores and other similar industries can lean towards soft, pastel colours. In contrast, repair shops, business consulting firms, financial advisers and other like-minded specialities could choose a more bold colour scheme. Children, fitness and some novelty industries can slide by with a vibrant and contrasting colour scheme.

As a general rule, two to a maximum of three colours should be used throughout a colour palette. The colours chosen should be complimentary, with just a slight altering from the base hue. In the case of an industry that can support contrasting colours, the colours chosen should still remain below three, to avoid distractions. Once a colour scheme is chosen, it needs to be a repeating feature throughout all business documents, branding material and marketing campaigns.

5 — Choosing Appropriate Paper or Card Stock

if you need help with your company’s stationery, click here to get a quote now!

Originally published at inkbotdesign.com on October 20, 2014.

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding. https://inkbotdesign.com/

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