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5 Iconic Logos — Why They Work And How To Make Your Own
5 Iconic Logos — Why They Work and How to Make Your Own
Without logos, we’d be stuck reading every single label and description to see if the product is any good.
A logo is a sign that ‘it is’. Or that it isn’t good — but let’s stay on the bright side of things.
Think of a logo as a wedding ring: it has to show what it stands for, convince you, represent a good match.
It’s something you give your clients, and they are proud to show off to everyone who did — and didn’t — ask.
Any designer can tell you about the basics of good logo design.
They have to be unique, scalable, simple and work well even in monochrome. That gives you a framework to work within, but you also want to stand out.
Luckily, you can follow these standard rules and still find your brand’s identity along the way.
Let’s take a look at 5 of the most iconic logos to this day, what makes them strong, and what you can learn from that. After that, we will give you some tips to make your own iconic logos.
