7 Branding Strategies That Actually Work in 2025 (No BS)

🔰 TL;DR: Skip the theory. Here’s what you need to know about branding strategies that work:

• Product branding focuses on individual offerings
• Corporate branding builds overall company identity
• Personal branding establishes individual authority
• Geographic branding leverages location value
• Co-branding combines brand strengths
• Ingredient branding highlights key components
• Private-label branding builds retail power

Let me tell you a story that forever changed my thoughts about branding.

2018: I sat in my cramped home office in Belfast, staring at my computer screen. My design agency, Inkbot Design, lost its third potential client that week. Each said the same thing: “Your work is great, but we’re going with a more established brand.”

That’s when it hit me.

It wasn’t our skills holding us back. It wasn’t our price. It wasn’t even our portfolio.

It was our branding strategy.

Fast forward to today: Inkbot Design serves clients across 27 countries, and we’ve helped build brands that generate millions in revenue. The difference? Understanding and…