7 Email Marketing Tips You May Not (But Should) Know

7 Email Marketing Tips You May Not (But Should) Know

Email marketing has been around for quite some time. And, even though many claims that it is not as efficient as it used to be, it still offers quite a nice ROI.

And since the field of marketing is constantly changing, if you want to stay on top of your game, you should continuously learn about the latest trends.

Naturally, this applies to email marketing, as well.

There are always some new tips that you should know and new things to learn about various aspects of email marketing, starting from list building and copywriting to personalisation.

So, let’s take a look at some email marketing tips you may not have heard of before. But, that doesn’t mean that you should miss this chance to check them out.

1 — Double Opens Strategy

Double opens strategy is something that not many marketers have heard of. In short, the goal of this strategy is to make more of your subscribers open your emails.