7 Inbound Marketing Strategies Your Startup Needs To Use

7 Inbound Marketing Strategies Your Startup Needs to Start Using Today

Inbound marketing, as a term, came from the Hubspot team. This is their definition:

“Inbound marketing is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.”

That’s cool. But what is it, exactly?

It’s a technique for attracting your target audience. You get them to the products and services you sell.

For that, you use different methods:

· Branding

· SEO

· Social media marketing

· Content marketing in all shapes and forms

Inbound marketing combines two essential elements.

First, you inform the audience about the things you sell.

Then, you attract them to the place where they can buy.

The method is not limited to attracting. It’s composed of three stages:

· Attract

· Engage

· Delight

In other words, you have to make those customers happy once you attract them to your store.