7 Logo Design Tips To Enhance Brand Reputation In 2022

Do you know the story behind the famous bitten Apple logo on iPhones?

This simple image has a surprisingly interesting background. Some people say it depicts the apple that fell on Newton, leading him to discover gravity. Others say it represents the forbidden fruit from the Garden of Eden, pointing to the thirst for knowledge.

Another speculation calls it a tribute to Alan Turing, the father of computers. He bit into an apple poisoned by cyanide and died. Some even believe that the icon goes after Steve Job’s favourite kind of Apple, the McIntosh.

But why the bite? Look closely, and you will see clever wordplay there.

How? The bite on the apple symbolically puns with the word byte, unit of digital data. Moreover, the bite prevents the apple from being mistaken for cherry or some other tiny fruit when viewed on a smaller scale.

The element of mystery behind this simple icon has kept people thinking about it. This is what the power of an effective logo is! Your brand is incomplete without a representative logo. But how to design a logo that receives the desired attention? Here are some logo design tips for you.