8 Benefits Of User-Generated Content For Ecommerce Marketing

8 Benefits of User-Generated Content for Ecommerce Marketing

The world is moving online, and so are businesses.

In fact, in 2019, 1.9 billion global citizens are predicted to shop online. Moreover, that’s 25% of the world right there.

E-commerce is clearly the place to be.

However, why is user-generated content such a big deal? It’s not like they know everything.

You can ask around about products in your neighbourhood, from people you know. You will get a much better direction. Everyone thinks that way. Right?

Unfortunately, the answer is ‘No’.

As much as 64% of customers look around online for reviews from strangers before they go ahead and buy something online.

Also, many of them stall buying until they hit on some comments online.

Online reviews from strangers are becoming more and more trustworthy to eCommerce customers all over the globe.

These online reviews, or user-generated content as we call it, are generating far more traction than the…