Today’s brand must have its roots in the real world and serve as an umbrella under which the company can expand and evolve in new directions. Branding. Is it still necessary? Do you have time for it? Should you even bother? …

Most small businesses have little to no brand identity. There’s no real consistency. This is why so many of them fail. Do you own a business? If so, you’re probably familiar with the advantages of branding. We usually associate the brand building with consumer brands, but the term is used…

From creating engaging websites and ebooks to designing eye-catching graphics, print or digital products, graphic design has become one of the most valuable skills in business today. Graphic designers can be found in nearly every field: advertising, branding, communications, journalism, marketing, social media, and many more. In the 21st century…

Ranking number one in Google search for a keyword or phrase is a fantastic feeling for any business, especially when free. But it doesn’t come easy, and it takes work. SEO ( Search Engine Optimisation) is an integral part of internet marketing. …

In the world of marketing, people often overlook simple 3 letter logos. However, some fundamental changes can boost your company’s popularity. Every business needs a visual identity in today’s cluttered and crowded marketplace. To attract new customers, you need to build a brand that stands out from the crowd. Depending…

We all know what a service does in broad strokes, don’t we? It helps us do something else, like achieve a goal or perform a task. Yet services are ubiquitous and elusive at the same time — we interact with a host of them daily, but can we say we…

The idea of “green marketing” has gained significant ground over the past few years. There are two main driving forces behind this trend. One involves governmental regulations and the need for companies to comply with changing sustainability standards. The second is related to the customers themselves. A recent study found…

Are you a marketer looking to find the best ways to schedule Instagram posts online? Scheduling can be a great way to eliminate too much effort when marketing your content. So, we will try to give you the benefits and ways to schedule Instagram posts the right way. With the…

Once you have built a successful design career and reputation in the industry, it might be time to take on a more significant challenge — like starting a design company. Whether you have been a full-time employee or a freelance designer as a side hustle, starting a design company and…