Every logo design agency has different qualities that set them apart. Evaluating whether the agency has the experience, skills, and resources necessary to create a logo that will get results is essential. In today’s digital world, a business logo has become necessary in defining a business’s brand identity. The design…

The key to successful company rebranding is to focus on branding from the bottom up. Start with the basics, the product itself. Then work on your brand positioning. This is followed by marketing and distribution strategies, and finally, the branding strategy for the entire company. So… you’re a small business…

Search Engine Marketing or SEM promotes your product or services on the World Wide Web via search engines like Google, Yahoo, and Bing. …

Strategic Digital Marketing is a multi-faceted marketing strategy that includes digital communications focused on the customer experience, including search engine optimisation and website design. Strategic Digital Marketing also includes traditional forms of marketing like print, radio and television. Let’s face it-most digital marketing strategies today fail. There’s a reason that…

Conversion marketing isn’t just about increasing conversions for one’s web pages. It’s about converting visitors into customers and then turning those customers into loyal repeat buyers. Whether you’re running a local business or a global corporation, you’ll likely find that marketing is one of the most critical parts of running…

Two significant brands can impact consumer perception and behaviour: intrinsic and extrinsic. An extrinsic brand is designed to elicit an emotional response in the consumer. On the other hand, an intrinsic brand elicits an emotional response because it represents something meaningful to the consumer. Consumers often do not know what…

We are often told how important a good user interface (UI) is, but not many people can describe the underlying principles of good design. So, we turned to the experts — UX and UI designers — and asked them to tell us what makes a good user interface. When we…

With millions of new smartphones sold yearly, users are getting used to touch-based navigation and user interface design. So what does this mean for you? How can you create a UI that will keep your users engaged? Designing great user interfaces is no easy feat. There are so many ways…

The online space is so competitive right now that it can be tough to stand out. You need to be unique if your online business can survive and thrive in today’s digital landscape. There’s no doubt about it. Starting an online business is extremely difficult and requires hard work, energy…