Local marketing is an advertising strategy that uses marketing tactics that target a consumer in the business’s surrounding area.

It is often used to complement other online marketing forms such as search engine optimisation (SEO), banner advertising, and email marketing campaigns.

The most common example of this strategy is in shopping.

An individual walking into a store receives one or more promotional offers from the sales team on their way to the check-out counter.

This “pulling” of customers occurs within the store and gives a marketer’s sufficient opportunity to build brand recognition and reputation.

A successful marketing strategy will be…

First of all, let’s answer “what is Branding?”

Branding is the process of associating a particular company with a specific message and image.

A brand is a label, symbol, name or other characteristics that identify one product or service as different from others.

The word “brand” first appeared in a print publication in discussing the value of personalised branding to a consumer.

The branding of a product can be compared to the popular concept of corporate branding.

Branding involves the visual language used by the brand to ensure its uniqueness.

Are you searching for smart strategies to give a new look to your business in the upcoming year?

You are in the right place, ready to win tactics available to help you experience significant success in your business.

There are plenty of SEO strategies available that can be useful for 2021.

As a business person, if you need to take your business to the next level, you should consider SEO.

Now, it is time to boost up your online business with innovative SEO tips.

We know that 2020 has not been a kind year to anyone but this year has…

Millions of companies and organisations have been operating over the years, and alongside them, countless competitors are present in each respective industry.

That’s why whatever sector you’re in, it’s essential to make your services more pleasing and less irritating to your customers.

In doing so, your business will be able to retain customers, operate effectively, and continue to grow.

This is where the concept of a service design comes to the rescue.

So, keep reading this article if you want to learn about a service design agency and how it can help your business.

What Is A Service Design?

With the beginning of the New Year, business owners want to adopt advanced digital marketing trends in 2021 to shine and stay at the top of the business world.

It is an urgent need of every business to adopt ever-changing trends of digital marketing to remain active in the competition.

Today, it is quite hard to predict the needs, interests, and behaviour of the customers.

The marketers cannot sustain in this business world if they keep on using conventional marketing method.

They need to head towards technology marketing to shine in the age of innovation and growth.

The following are…

The field of Graphic Design shifts from year to year.

Themes that were popular in the past and are now out of style often resurface at some point in the future.

There’s a cyclical pattern to what’s in style, and Graphic Design is no exception.

In many ways, the core themes of graphic design are influenced by the times, but some exceptions and fringes buck the trends.

We’re here to look in-depth at what emerging trends are here to stay and which ones are unlikely to stick around in the next year.

What is Graphic Design?

Graphic design is a subset of communication design…

UI and UX design are quintessential aspects of app development and can solely be responsible for its success or failure.

The world is going towards digitisation at a fast pace.

Today, people execute their daily tasks with much ease and speed due to digitisation and widespread internet networks.

Mobile phone penetration among consumers has made it a powerful tool for business to achieve maximising growth.

With the help of the mobile application, businesses can execute a complicated task with ease and efficiency.

Mobile apps have genuinely expanded the potential of the digital network by making countless important activities possible.


In the competitive landscape of the digital marketing world, it gets relatively easy to fall behind.

Even if you are on your toes and reading about all the latest technology updates, you still might get overrun by your competitors.

But not all is lost. Sometimes even the best-equipped companies fail to have the best idea, and then you can grab your moment and show why your company is unique.

The important thing is to know all the possible ways you can use to grab viewers’ attention.

It certainly helps to hire a group of creative people who know how to…

Advertisement is essential for every business owner who wants to create brand awareness.

There are various types of ads that can be used depending on your objective.

It has been noted that outdoor advertising is one of the popular ways people can advertise their products and businesses using billboards.

While traditional roadside billboards remain the dominant form of outdoor advertising, OOH campaigns can also include so-called street furniture, such as mall kiosks, news racks, bus shelters and anywhere else people congregate. — Intelligent Office

What is out of home advertising?

When you have a brand, or you’re working for one, there comes a time when you think about changing, or altering what your brand stands for and how the customer perceives it should change.

This rebranding process is a massive step for a brand and can make or break it.

We’ve seen a lot of successful rebrands like Tupperware, which skyrocketed the brand just because of altering customer perceptions through a change in ideologies and brand outlook.

Yes, you can change your branding strategies to make it work, or you can do a rebrand for your business.

But it’s essential…

Inkbot Design

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding. https://inkbotdesign.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store