Persuasion is an essential skill that can help you succeed in various aspects of life, from personal relationships to business negotiations. The ability to influence others effectively can be the key to unlocking your potential and achieving your goals. In his book “Influence: The Psychology of Persuasion,” Robert Cialdini outlines…

Brand storytelling is developing a brand identity by telling your story and highlighting your brand’s key components and unique qualities. Brands matter — that’s why you care so much about brand storytelling. Studies indicate that companies that successfully tell their story are better off than those that don’t. It’s no…

The process of finding an appropriate yet affordable web design agency is the same as if you were looking for a dentist, car repair shop or business accountant. They are all online, and it’s just a case of sifting through Google’s results until you’ve found someone that fits the bill. …

Brand purpose is a term often used in marketing. It is a mission, vision or goal that drives your brand. When people hear your brand’s purpose, they will be able to understand why your brand exists. When a brand purpose is well defined, it helps the whole company to focus…

Brand authenticity is recognising the brand’s actual values and qualities. The best way to understand this is to think of the brands themselves. For example, Nike shoes have specific values and rates associated with them. If the shoe does not have those values, it is not authentic Nike. To build…

A business plan is a step-by-step guide that helps a business owner outline an idea and how to take it from concept to reality. It also includes financial projections, which help business owners plan for the future. To create the perfect business plan template, you must first understand what components…

Brand Identity Designers are graphic designers who work specifically on brand identities for companies. They are responsible for logo design, website design, and advertisements representing and promoting a product. Brand identity design is one of the most important marketing strategies that brand owners can employ to build a brand that…

Do you need a graphic designer? How do you find one? What do you do once you find a great graphic designer? The answer is simple; you need to read this article to figure it out. With the growing popularity of online businesses, graphic design has become a critical skill…

When running a small business, many people forget about one essential aspect — marketing. But if you have a good product or service that you can market effectively, it can make all the difference. …