18 Best Ways to Use LinkedIn For Business Growth
18 Best Ways to Use LinkedIn For Business Growth

18 Best Ways to Use LinkedIn For Business Growth

With an immensely increasing professional network, LinkedIn boasts of being the biggest career development platform.

The wide array of features makes the platform incredibly beneficial for professionals and business organisations.

There are numerous ways that one can use this powerful tool to promote and expand their brand. However, if you think that LinkedIn is only limited to profile building and developing professional connections, you are in for a surprise.

Did you know that the total number of LinkedIn users is more than 766 million? …


As a business, you want more leads, conversions, and subscribers to have more sales since these translate to a Better ROI.

Getting more leads is no walk in the park, and you need to have a well-thought-out marketing strategy.

Call to action (CTA) is a marketing tool in your digital arsenal you can leverage to convert your leads to customers.

So, what is a CTA? It is a prompt that guides users and gives them clear instructions on what to do next. …


6 Benefits Of Refreshing Your Brand and Logo Design
6 Benefits Of Refreshing Your Brand and Logo Design

6 Benefits Of Refreshing Your Brand and Logo

Every company needs to revitalise its marketing strategy.

Why is it needed?

To keep your brand afresh to meet industry trends and to evolve with ever-changing customer needs.

This also ensures that your business is heading in the right direction.

In this blog, we discuss the reasons and benefits of refreshing your brand and logo design!

Let’s dive in!

The Reasons Behind Brand and Logo Refreshing

1 — You Need to Make a Brand Up-To-Date

Rebranding doesn’t need to be sudden.

There are cases when brands implement slight changes over time. Their brand identity is still famous and known by everyone.


Top 11 Digital Strategies To Improve Your Customer Journey
Top 11 Digital Strategies To Improve Your Customer Journey

Top 11 Digital Strategies To Improve Your Customer Journey

Three-quarters of business professionals agree that customer experience has a significant impact on loyalty.

If customers feel frustrated when interacting with your brand, they’re not likely to return for more.

To encourage customers to buy from you time and time again, you need to smooth out the customer journey, so every encounter with your brand is plain sailing.

Read on for the top digital strategies to enhance your customer journey so that consumers get the best possible customer experience every time they interact with your brand.

Why is it so essential to improve the customer journey?

The customer journey is the…


Local marketing is an advertising strategy that uses marketing tactics that target a consumer in the business’s surrounding area.

It is often used to complement other online marketing forms such as search engine optimisation (SEO), banner advertising, and email marketing campaigns.

The most common example of this strategy is in shopping.

An individual walking into a store receives one or more promotional offers from the sales team on their way to the check-out counter.

This “pulling” of customers occurs within the store and gives a marketer’s sufficient opportunity to build brand recognition and reputation.

A successful marketing strategy will be…


First of all, let’s answer “what is Branding?”

Branding is the process of associating a particular company with a specific message and image.

A brand is a label, symbol, name or other characteristics that identify one product or service as different from others.

The word “brand” first appeared in a print publication in discussing the value of personalised branding to a consumer.

The branding of a product can be compared to the popular concept of corporate branding.

Branding involves the visual language used by the brand to ensure its uniqueness.


Are you searching for smart strategies to give a new look to your business in the upcoming year?

You are in the right place, ready to win tactics available to help you experience significant success in your business.

There are plenty of SEO strategies available that can be useful for 2021.

As a business person, if you need to take your business to the next level, you should consider SEO.

Now, it is time to boost up your online business with innovative SEO tips.

We know that 2020 has not been a kind year to anyone but this year has…


Millions of companies and organisations have been operating over the years, and alongside them, countless competitors are present in each respective industry.

That’s why whatever sector you’re in, it’s essential to make your services more pleasing and less irritating to your customers.

In doing so, your business will be able to retain customers, operate effectively, and continue to grow.

This is where the concept of a service design comes to the rescue.

So, keep reading this article if you want to learn about a service design agency and how it can help your business.

What Is A Service Design?


With the beginning of the New Year, business owners want to adopt advanced digital marketing trends in 2021 to shine and stay at the top of the business world.

It is an urgent need of every business to adopt ever-changing trends of digital marketing to remain active in the competition.

Today, it is quite hard to predict the needs, interests, and behaviour of the customers.

The marketers cannot sustain in this business world if they keep on using conventional marketing method.

They need to head towards technology marketing to shine in the age of innovation and growth.

The following are…


The field of Graphic Design shifts from year to year.

Themes that were popular in the past and are now out of style often resurface at some point in the future.

There’s a cyclical pattern to what’s in style, and Graphic Design is no exception.

In many ways, the core themes of graphic design are influenced by the times, but some exceptions and fringes buck the trends.

We’re here to look in-depth at what emerging trends are here to stay and which ones are unlikely to stick around in the next year.

What is Graphic Design?

Graphic design is a subset of communication design…

Inkbot Design

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding. https://inkbotdesign.com/

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