Are Vehicle Graphics Effective in Branding?
One of the problems with adding a question mark to the title of an exploratory article is that the answer to the question is often buried deep within the text.
However, for those that have considered truck wrap graphics and other forms of vehicle signs, the answer is an absolute “yes”.
Adding some branded display to a car, truck, bus, or other vehicle is a great way to improve your ROI.
What Are Vehicle Graphics and Wraps?
Everything a business owns becomes a potential space to advertise a product or service.
In a traditional business, that means signs on windows, doors, walls, floors — any place that makes sense for graphics or sign becomes real estate that you can use to make sure that your customers see something that interests them or extend your brand identity.
However, your storefront or office is not the only thing you own and operate.
Your vehicles — both personal and private — represent unused real estate that could be a potential location for you to place something related to your brand.
What’s more, your vehicles reach potential customers that your storefront cannot, as it is mobile and able to spread your brand to those that may otherwise not go near the workplace.
There are signs created specifically for cars, trucks, and other vehicles.
These custom vehicle graphics use vinyl covers (known as wraps) or temporary car graphics (often, but not always, made of magnets) to decorate your car with a company logo design, words, and so much more.
The term “Wraps” refers to the way that the vinyl cover wraps around the vehicle so that it is more durable.