Art And Branding — The Secret Love Affair In Marketing

Inkbot Design
8 min readSep 11, 2019

Art and Branding — The Secret Love Affair

Did you know that branding your business is one of the best things you can do for its overall success?

Branding is how your customers will identify with your business.

It is the expertly designed logo they see and know it is you.

It is a visual representation that when a customer sees it automatically associate it with that company like a name, font or set of colours.

It is critical that the branding process is well thought out and that it is executed in a manner to obtain the best results.

Design, Art and branding have always gone together.

However, it hasn’t been until recently that we have understood to what extent or even how they worked together.

Alternatively, why they create a unique experience for consumers.

Sure, colour theory has been around for centuries, but how does that apply to the brand?

Why should it matter if you incorporate art and branding?

Because when you use the right branding strategy with the perfect art design elements, you’ll attract more customers, curious about what you have to offer.

You’ll solidify your brand in your niche market. Art and branding merely is more intriguing.

When you combine art and branding, you add a new dimension to your marketing plan.

Art is a form of communication.

Artistic-based communication is essential in today’s world because consumers are more conscious of design elements, and their choice in products and whom to use as a service provider reflects this.

Even companies that have been around for decades are starting to revamp their style.

For example, if you think of McDonald’s, what colours typically come to mind?

Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.