B2C Marketing: What It Is & Why You Should Consider It

Buying or selling a product or service to a consumer is called B2C marketing. Business to Consumer Marketing (B2C) is often used to refer to business-to-consumer marketing activities. Business to Business (B2B) is where businesses buy or sell products or services.

There’s no doubt that B2C marketing can be one of the most demanding marketing channels to master. There are…