B2C Marketing: What It Is & Why You Should Consider It

Inkbot Design
19 min readDec 5, 2022

Buying or selling a product or service to a consumer is called B2C marketing. Business to Consumer Marketing (B2C) is often used to refer to business-to-consumer marketing activities. Business to Business (B2B) is where businesses buy or sell products or services.

There’s no doubt that B2C marketing can be one of the most demanding marketing channels to master. There are so many variables to consider when running a B2C campaign that it can feel overwhelming. Fortunately, if you’re ready to jump and move from being a great B2C marketer to a great B2B marketer, we have the right content for you.

“Marketing is communicating your brand’s image and values to customers to persuade them to choose your brand over competitors. Most marketing involves advertising to customers. This is often done through television, radio, print ads, billboards, etc. But marketing also includes advertising to consumers by word-of-mouth. This is often called “word-of-mouth marketing” or WOM.”

In today’s world of social media and search engines, we often need to remember that the bulk of our sales is still generated offline. While this may be true for B2B companies, it’s certainly not true for B2C businesses. It’s estimated that up to 70% of all sales are still made in the traditional way, offline.

B2C marketing can be very effective at driving traffic and awareness. After all, people buy products because they’ve seen them somewhere.

What Is B2C Marketing?

B2C marketing is the type of marketing that is directed toward consumers. This includes advertising that is sent to customers or potential customers who are in the market to purchase goods and services. B2B marketing, on the other hand, is the type of marketing sent to businesses to sell their products and services.

B2C marketing often focuses on attracting new customers or gaining new sales, while B2B marketing focuses on increasing existing revenues. Both types of marketing are effective ways to reach customers, but each has advantages and disadvantages.

One of the most important factors when deciding whether to pursue B2C or B2B marketing is the size of your business. Smaller companies usually have a greater need…



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