Best Logo Design Tips for Any Business to Grow! — Logos & Branding

The first challenge that a startup comes across after its conception is the struggle to spread brand awareness on a large scale in limited time duration.

A startup that gains recognition at the initial stage can rest assure that it will sustain an important place in the market if kept going smoothly.

Whereas, businesses that fail to become a familiar brand name, in the beginning, tend to face problem meeting the profit targets in the decided time limit.

In other words, it is the foremost goal of a startup to become known in the market, and thus, every business attempts to achieve it.

However, obtaining a good reputation and a recognisable status in the market demands much homework and insightful decision-making.

One of the most active elements that influence brand awareness and its recognition in the market is the business logo.

A logo is an alternative to the lingual name of a business- a visual identity of the company that combines the business name with its functionality.

A great logo can make an enormous difference in how a business is perceived in the market.

Everything from the softness or firmness of the logo design to the choice of the colour palette plays a role in locking the eyes that interacts with it.

That is why; businesses have to be very careful while choosing a logo design.

This article is an attempt to gather some of the best suggestions that can help businesses make exceptionally good logo designs.

Exploring the best logo design tips will lead to a more focused and clear logo design strategy.

Let’s start with one of the most important design concepts for delivering the business’s core messages efficiently.

Visualise The Business Identity

Socrates famously said, “Know thyself” and this quote seems to fit quite well to the businesses who are willing to design a beautiful logo.

Creating a functional logo design for a business is impossible without understanding the company itself.

A logo is the visual representation of a business, and thus, it should be infused with the brand’s central message.

So the first to learn is that before starting to work on a logo designing process, a business should always look into what is its core business message and how that message can be incorporated into a logo design.

Use your creativity and make sure the message is reflected through the design.

Analyse Your Target

Every culture and demographic background has a taste and preference in design and art.

A logo that would suit a brand for children may not go well with an adult product, and every business has an individual target market that it plans to serve.

So a business cannot base its logo designing strategy only on its business message.

It has to make its identity relatable for the right targets to attract them towards its visual message.

Moreover, to make a logo design appealing for a specific audience, a business has to put in some effort for building an understanding of that particular target audience.

Once a business knows what its core function is, and who are the prospect audience is, designing a logo design strategy would become easier.

Make Them Go ‘Wow’!

“There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.”

Milton Glaser

This quote translates into captivating the attention of the audience instantly.

A logo has to be designed in a way that can capture the attention of the audience at the very first glance and hold it for a while.

Researches show that the first 8 seconds of the audience’s interaction with a business decide whether the brand will influence their buying decision or not, and mostly, this first interaction involves the logo.

If your brand logo is made to click and stick to the minds and sights, the customers are likely to give it a chance.

So try to come up with a design idea and technique that will arrest the sights and engage the minds immediately, delivering the right message to the audience and harvesting a positive response.

That is, providing your audience with a creative art experience can lead to the fulfilment of the marketing goals that were just mentioned.

Minimalistic Designs Do Not Miss The Mark!

Antoine de Saint-Exupery, the creator of all-time-favourite The Little Prince and one of the best illustration artist, once said,

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

Antoine de Saint-Exupery

Minimalistic design trends in the logo are a refined design concept as they never miss the mark and hits the audience powerfully.

A minimalistic logo design has fewer design elements and colours, making the design centralised around a single business concept.

They keep the logo design free of any distractions and eliminate the chances of clients misunderstanding the business message conveyed through the logo.

Fonts Speak Loud

The selection of the font in a logo design affects the entire tone of the design, and thus, it should be selected carefully.

If you want a logo for an App development service that claims to speed up the business growth, a fluid font style will go well.

However, if the tagline and the overall theme of that same App development service company has an action-game genre, the font style may have a bold metallic touch to suit it.

There, you see, the font selection can completely change the aura of the design and help the designer deliver the message with transparency.

Colours Can Fill-In The Meaning!

If you have ever come across the concepts of colour psychology, you will know that every hue or shade of colour has some special meaning that the minds perceive while looking at it.

Logo designers and designers who work on marketing-oriented designing fields understand the concepts of colour psychology and implement them efficiently.

The excessive use of red and yellow colours in the logo designs of top restaurant chains and food items is an observable notion for proving the point.

Pepsi, Coca-cola, McDonald’s, KFC, Subway, Hardees, are one of the many examples.

The red colour stimulates the hunger and the yellow grabs the eye instantly.

The colour palette of your logo must go with your business concepts, and it should also be able to stimulate the right emotional and mental response among the targets.

Learning about the details of colour psychology and its use in marketing and advertisement can be a great idea before choosing the colours for your business logo.

Tell a Story!

One of the most beautiful ways to convey information that humankind has discovered up until now is through storytelling.

The information that is delivered in the form a story is memorised effortlessly.

A business that understands this factor uses their logos as an opportunity to reveal their brand stories.

It, no doubt, demands much creative effort and artistic skill to implement this technique but the results that it delivers, worth the struggle.

The idea of telling your brand’s story through a logo is built around the concept of constructing strong associations between the visual business identity and the already existing narratives.

For instance, many products associate their products with nature.

They use a ‘wave’ or a ‘drop’ like design, or an animal’s picture to establish the relationship between Nature and their brand.

Nestle is a good example.

This helps the audience build a perception about the brand that is related to that particular sign.

In the case of using nature, the brand will be perceived as original, pure, motherly, wholesome, and so on.

Send Subliminal Messages!

Clear messages do strike most of the times efficiently, but the messages that are hidden in the design hit even more powerfully.

Using the blank areas and gaps in the logo to be suggestive of a subliminal business message can influence the audience through reaching the subconscious instead of the conscious minds.

Take the example of FedEx’s forward arrow that is not noticeable at first, but it gives an impression that the brand is associated with the attributes like speed and direction, emphasising on the brand’s values efficiently.

Similarly, using multiple colours in a brand logo where diversity is a business value can stress upon the underlying concept productively.

Businesses should make a list of their business values and try to fill up their logo designs with some of their primary business values.


These are a few most valuable strategies that a logo designer should consider to design a well-to-do brand logo.

A designer who is willing to grab the attention of an audience should never rely on his or her own instinct or opinion, but instead, they should always explore what works in the marketplace and how logo designing functions generally.

A logo is designed to cater to a broad and diversified audience, and that is why, underestimating the practices of checking out the techniques that have worked for others and looking for the inspirations everywhere while following the basic design rules, can lead to massive design failures when it comes to logo designing, specifically.

Originally published at on June 28, 2019.

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store