Brand Archetypes: Ultimate Guide To Building Brands In 2022

When it comes to brand building, there is no one-size-fits-all answer. What works for one company might not work for another. However, a tool can help you create a brand that resonates with your audience and helps you achieve your business goals: brand archetypes.

Brand archetypes are universal symbols that can be used to create solid and relatable brands. By understanding the power of brand archetypes, you can simplify the process of brand building and create a brand that is more rewarding and worthy of respect.

In this guide, we will explore what brand archetypes are, how you can use them to build solid brands and some examples of well-known brands that have used brand archetypes to significant effect.

So let’s get started!

What are brand archetypes?

Brand archetypes are potent tools that you can use to build strong and successful brands. By understanding the different archetypes, you can create a brand that resonates with your audience and allows you to connect with them more profoundly.

Psychologist Carl Jung first identified 12 brand archetypes. These archetypes represent how people see themselves in the world. When you understand the brand archetype of your audience, you can better connect with…