Brand Naming: Ideas, Strategy and Process

Brand naming is perhaps the most challenging step and the most critical in the brand identity design.

Five Types of Brand Names

1 — Experiential Names

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2 — Descriptive Names

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3 — Acronyms

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4 — Neologisms

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5 — Founders’ Names

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Mapping the Competitive Landscape

Begin the brand naming process by mapping the competitive landscape of your brand.

  • Do the brands fall into one category? Or are they hybrids?
  • What attitudes do their names embody?
  • What names stood out? And why?

Setting Your Brand Naming Guidelines

To ensure that the brand name stays true to what the company represents, you must take a moment to reflect on what you want your brand name to symbolise and how you can use it to support your business.

Strategic Brainstorming

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  • What services do you offer?
  • How can your products or services benefit consumers?
  • What’s unique about your products or services?
  • What is your brand’s mission?

Acquiring a Domain Name

Part of the naming process is zeroing in on a domain name.

Creating a Short List of Names

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Testing Your Brand Name

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  1. What is your favourite? And why?

Takeaway

Testing names are as important as discovering your options.

Written by

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding. https://inkbotdesign.com/

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