Construction Branding Tips — a Logo Design Guide for Companies

The company logo design is one of the key elements of the whole brand identity.

It is what your client sees on business cards, catalogues and your adverts.

Great construction Branding will help customers remember you.

It sets you apart from your competitors while highlighting your strengths.

A memorable logo will help your company have more loyal customers who are more likely to do multiple transactions with you.

So how should you design a construction logo to attract clients and partners alike?

Preparing to create a Company Logo

This will help you pinpoint what you like and do not like in their logos and also what feelings you are experiencing from them.

Such an analysis will help you to avoid mistakes your competitors might have made and make a logo that fits the image you want your company to project.

Another reason to pay attention to the logos of competitors is to ensure you do not inadvertently copy a competitors logo in any way.

Your logo should not resemble the sign of any other company otherwise when potential clients see your brand there is a chance that they will confuse you with your competitors.

Besides this, you might also infringe copyright laws, so it is always best to err on the side of caution.

Logos Construction companies could use

To have the logo inspire confidence in your customers, you need to pay attention to all the following details when in the process of creating it: colour, font, and image.

When designing a logo, you can choose between one or more of these options: text, combined, alphanumeric and symbolic logo.

Symbolic Logo Design

The most common variant of the construction company logo is a symbolic image with the image of bricks, houses, buildings, and construction equipment.

This logo speaks directly about your activities; it is easy to understand and easy to remember.

The only drawback of this logo is that it is hard to ensure that your logo is correctly interpreted and accurately recalled by clients.

examples-construction-company-logos
examples-construction-company-logos

Example of Construction Branding

Related Post: Brand Differentiation: 12 Ways to Differentiate Your Brand

Text Logo

Such a logo is easy to remember especially if the title itself indicates your enterprise’s activities.

If you take this minimalist option, then you must pay significant attention to the font used.

Balfour-Beatty-Construction-Logo
Balfour-Beatty-Construction-Logo

Balfour Beatty Construction Logo Design

Combined logo

There is both a name and an image within it, allowing clients to remember and understand the meaning you wish to convey immediately.

If you choose the right composition and layout of these logo elements, it will be desirable to customers.

Hemroc-Construction-Logo-Design
Hemroc-Construction-Logo-Design

Hemroc Construction Branding

Alphanumeric logo

Most often it is preferred by companies that decide to abandon a long name.

ferrovial-company-logo-design
ferrovial-company-logo-design

Ferrovial Logo Design

The Colour Scheme

What colour scheme should you choose for the construction company logo design?

It is imperative to give serious consideration to the choice of colours to be used within a logo.

The effectiveness of the logo directly depends on the colour schemes used and the emotions you wish your logo to invoke.

A good shade will create the proper feelings to ensure your brand is remembered by your clients either because the colour scheme invokes a sense of trust, reliability, a sense of dependability — while adverse colour schemes will push potential customers away.

The right shade will help convey the right mood.

A red shade is associated with passion, force, and sometimes aggression so it is not advisable that all firms should use it within their logo.

Purple is a colour associated with luxury, which will invoke an image of the high costs of your services but will not transmit a message about the reliability or stability of your company.

Confused? Don’t worry.

There is a science of colour which will help you determine the best hues to choose from your logo.

It takes into account the psychology of human perception.

You can get more details on the psychology of colour from here.

Construction-Branding-Colours
Construction-Branding-Colours

An example of a fruitful and unsuccessful colour choice

Which colours should you give preference to?

It is of utmost importance to avoid using an abundance of different colours in a logo.

You definitely should not exceed three colours within your logo because it will not be associated with a serious company.

The best way to combine colours is by using the 60/30/10 rule.

That is, the percentage of colours on the logo should be split 60% of the primary colour, 30% of a secondary colour and 10% of a tertiary colour.

You should use colours that either is complementary shades or ones that are opposite to each other as these schemes tend to be the best looking.

One of the most attractive options for a construction company branding is a black and white logo.

Related Post: The 100 Most Famous Logos of All-Time

This combination always looks very expensive and classy.

It also conveys the necessary sense of reliability and stability.

Black and white is also a very classic combination, which is always relevant to logo creation.

Choosing a black and white scheme will ensure you do not have to worry that someday your logo will need a redesign as it has gone out of style or become tacky.

Yellow, orange, and brown are particularly suited construction logo design as psychologists indicate that people associate these colours with calmness and trust.

These colours also invoke feelings of reliability.

If you decide to use colour within your logo, then orange and yellow have long been employed in the construction industry and are perfect for these purposes.

Hart-Construction-Logo-Design
Hart-Construction-Logo-Design

Hart Construction Logo Design

Progressive-Builders-Logo-Design
Progressive-Builders-Logo-Design

Progressive Builders Construction Logo Design

Buildmaster-Construction-Branding
Buildmaster-Construction-Branding

Buildmaster Logo Design

How do you choose the font?

Besides colour, the font should also give indications about your company and what the client expects from you — stability, reliability, strength, stamina.

More details about the types of fonts you can use can be read here.

For a construction Branding, it is better to use straight lined fonts which communicate precision as opposed to a designer and patterned fonts.

It is also important to ensure that the font is legible therefore choose bold and expressive fonts which contain no minuscule elements which might confuse.

The font should also be easily resizable so that it can be positioned on all your company documents, i.e. it should look good on your business card, letterheads and any other location necessary.

You may use more than one font within your logo, but it is not advisable to use more than two which obviously should complement each other.

how-do-you-choose-the-font
how-do-you-choose-the-font
bad-font-choice-branding
bad-font-choice-branding

Examples of successful and unsuccessful font selection

Arranging all elements of the logo

At the start of the logo design process, it is necessary to decide which element you want to emphasise.

If you want to place a greater emphasis on the name of the company you ought to make the font larger and more expressive than the image.

You should also experiment with the location of both the text and image to find the perfect balance.

examples-of-layout-design
examples-of-layout-design

Example of text and symbol location

Key rules when creating a logo design

Do not add extra details.

The logo should be harmonious and attractive.

Strive for clarity.

Your logo should impart the right emotions and feelings and should indicate exactly what your firm does.

The font should be legible and easy to understand.

Your logo should be both creative and exciting so that potential clients will more likely remember it.

Avoid an overabundance of items.

The logo should fully correspond to your company’s image and its activities.

Related Post: How Branding Works, and Why You Should Care

Your logo is a sign of your brand and therefore must be unique.

Construction-branding-logo-design
Construction-branding-logo-design

Example of a fruitful and unsuccessful logo

Common mistakes when creating a logo for a construction company Branding

Incorrect positioning

Invalid use

Think carefully about where you are potentially going to use your logo.

Not taking the time to analyse your main competitors’ logos

You will also avoid accidentally copying their images which could land you in a legal minefield.

Ignoring clients

Ensure that this is incorporated into the overall image encompassed by your logo.

Incorrectly selected image format

This allows you to use the image in all areas from large billboards all the way down to business cards.

Plagiarism

This is entirely unethical, and most importantly it is illegal.

This could land you in serious trouble with lawsuits.

So It will be much better (and safer) if the logos you like inspire you to create a unique logo that demonstrates your company’s unique attributes.

Lack of feedback

When creating a logo, it is important to get a response from customers and be interested in their opinion about your brand.

Conclusion

When they are put together correctly, you can see the whole picture.

The logo is the hallmark of your construction Branding.

If you follow our advice, you will certainly make a high-quality logo which will undoubtedly lead a lot of customers and new profitable partners to you.

Author Bio: Irina, certified in advertising and relations, a specialist in design, copywriter. Link to my site designingflicks.com

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, email us: inkbotdesign@gmail.com

Inkbot Design is a Creative Branding Agency that is passionate about effective Graphic Design, Brand Identity, Logos and Web Design.

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Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding. https://inkbotdesign.com/

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