Content Strategy for Instagram: How to Build a Great Feed

Content Strategy for Instagram: How to Build a Great Feed

You’re scrolling through Instagram, thumb flicking upward in that familiar motion. Suddenly, you stop. Something caught your eye. You visit the profile and find yourself diving deeper, looking at post after post.

Before you know it, you’ve spent 10 minutes on a single account and hit the follow button.

That’s not an accident. That’s strategic content at work.

Most Instagram accounts struggle to get even a second of attention. At the same time, the top 1% of creators turn casual scrollers into loyal followers who eagerly await their next post.

The difference? A deliberate content strategy that transforms random posts into a cohesive, magnetic feed that pulls people in and keeps them coming back.

In this article, I’ll share the framework that has helped businesses and creators grow their Instagram presence from forgettable to unforgettable, driving followers, engagement, trust, and revenue.

Key takeaways

• Instagram is a powerful business asset, not just a photo-sharing app.
• Content strategy should aim to provide value, solve problems, and engage followers.