Creating Mobile Apps: The Importance of Great Design

The mobile market is growing at a breakneck speed, and apps are right at the centre of this dynamic development.

Cutting through the noise is hard, but many successful developers have realised how to get ahead of the pack when creating mobile apps.

They use attention-arresting design to set their product apart.

Considering that major app stores are teeming with apps, this has a profound impact on the ultimate success.

Graphic design entices people to download an app, and it keeps them engaged once they do.

Ugly ducklings are primarily disregarded and ignored.

They stand out, but for all the wrong reasons.

On the other hand, great design when creating mobile apps paves the path to the user’s heart.

It makes all other elements fall together and determines how valuable and easy-to-use the end product is.


When pondering what makes a great app design, people envision different things.

Some highlight the colour and font, while others praise features and complexity.

All these factors are essential, but what indeed makes an app rise above the rest is its design.

Product quality is still the king, but it is not the only game in town.

You can have a killer concept, but without a beautiful presentation, it will be snowed under dozens of similar apps.

To maximise your chances of hitting a home run, do your homework and shift the focus towards the visual side of things.

At the same time, you cannot neglect other priorities.

Come up with a comprehensive roadmap on how you are going to work on creating mobile apps.

You must solve a real problem and fill the void that exists in people’s needs.

To do this, one has to identify the best possible tools to bring the design vision to life.

The good news is that various helpful app design tools lie at your disposal.

You can use them when creating mobile apps from the beginning stages of sketching and object creation right to delivering finishing touches.

You could say that it has never been easier to craft a beautiful digital landscape that users will get enthralled in.

Then again, designing a fully-responsive app is a complex undertaking.

It must perform well across different platforms, suggesting that user interface is supposed to render and adjust to different screen sizes.

Related Post: Graphic Design Resources September 2015

So, do not dive into development just yet.

Cutting corners is not advisable by any stretch of the imagination.


Established developers have demonstrated the importance of conducting in-depth market research.

They do not rush things and invest considerable resources in uncovering prominent trends and user preferences.

Moreover, they make an effort to align core design features with these findings.

Along the similar lines, to come up roses, one has to gain insights about the competition, soak in the feedback on other apps, and comb through customer reviews.

All this data proves to be invaluable once it is applied to the development and design process of creating mobile apps.

The prime goal is to infuse it into the visual identity of your app.

However, gathering and analysing does not come to an end upon launching your app.

To spur long-term success, you have to embark on the journey of constant learning, tweaking, and updating.

Keep the fingers on the pulse of what users think about your app.

You can always invite users over and see what they have to say.

They will be overjoyed with an opportunity to voice their opinions.

This minimises the amount of re-working you have to handle during the development and designing process.

Likewise, you could carry out beta testing later to stay on the safe side.


Keeping these things in mind, you can start fleshing out your design.

In a nutshell, great design is the one that blows away people right from the get-go.

It makes a striking first impression, and you cannot afford to showcase an ugly interface.

Also, the impression must last beyond that initial moment and affect every other point of the customer experience.

So, what does a good, creative design imply?

Well, to avoid time-consuming guesswork, we should all take lessons from champions of the digital world in the league of Apple.

The corporate giant has outpaced competition on multiple fronts, but the visual identity was undoubtedly one of the game-changers.

When they hear the name of the company, people instantly evoke images of sleek and modern visual solutions.

This means that Apple has managed, with the help of stellar design, to communicate visual ideas with the broad audience and spread brand awareness.


To emulate this kind of success in creating mobile apps, developers must not follow what others are doing.

Related Post: 10 Tips for Creating a Brand Identity

First off, one must understand the difference between User Interface (UI) and User Experience (UX).

The former aspect determines how the app looks like (from the customer’s standpoint) and interacts with the user.

It encompasses elements such as graphics, colours, and typography.

The latter aspect affects how the app feels and involves the use of wireframes and layouts.

It is only the marriage of the two that produces a creative design, your guiding light.

Now, before committing to one style or the other and going into detail, realise that mobile design differs from web design.

Hence, it would be a good idea to leave conventions and rules of the web behind.

Do ensure, however, that app design is consistent with your website and other pieces of digital real estate.

A good starting point is to set the theme and mood.

Think about the values your project and message you send.

It helps when creating mobile apps to focus on the end user and stick to the principles of human-centred design.

After all, the poor user experience would reflect negatively on your brand and impede your goals.


Note that functionality remains a top priority in creating mobile apps.

Fluidity and utility must never be compromised for the sake of visual appeal.

In other words, blend function and form in a way that fosters a seamless user experience and easy navigation.

Avoid visual noise and clutter that serves no real purpose.

Use eye-candies in moderation.

Minimalist design is a safe bet as it is loved by users worldwide.

The old saying “less is more” really rings true in the booming app ecosystem.

Therefore, you cannot wrong by going for a clean, simple, and clear design.

These principles facilitate navigation and enable your app to feel intuitive.

Nobody wants to go through instructions and tutorials to be able to use the app.

Once you get these things right, throw some fun into the mix.


Implement neat features like buttons, fonts, textures, and 3D effects.

Use subtle animations to take the user from one screen to another.

Include UI control colour differentiation to designate state changes in an app.

Just do not inhibit the loading speed and performance of your app.

The attention spans of users are short, and they expect everything to load within a few seconds.

Along the similar lines, you must pay attention to how different elements fit the screen sizes of modern smartphones.

Related Post: Branding is an Experience: Tips to Succeed with Your Brand

Thus, use the right-sized graphics and make it easy for people to navigate with just a thumb.

Notice that swiping actions should be enabled as they have largely contributed to the success of apps like Tinder.

Also, you might want to use round corners to soften pointy controls and interface.

Break the order of rectangular pixels on the screen to make things more interesting to the eye.

Finally, tie it all up in attractive colours: stick to soothing schemes and steer away from sharp contrasts and distracting backgrounds.

Within these boundaries, let your imagination run wild.

Put a unique, personal stamp, and you should be able to spellbind the users.

Don’t forget to adhere to the rules of the platform you are creating mobile apps for, as well as UI guidelines.

Check a list of popular icons that seem to work like a charm.

Capitalize on the familiarity of other apps for the users.

Try to ramp up your security credentials.

You should not get stuck trying to reinvent the wheel.

Instead, stay flexible as know that trends come as fast as they go away.


The world has fully entered the mobile age, where millions of smartphones get launched every day.

New apps follow in their wake and compete in the burgeoning, crowded market.

Moreover, if you mean to rise above, you need to harness the power of the visuals that draw people in and send them on a journey through your branded environment.

By now, what great design all about poses is an open secret.

Not everyone can pull it off, however, when creating mobile apps.

So, take your time polishing the look of your app.

Remember that design should speak volumes about who you are, what you offer, and stand for.

Master the art of visual storytelling.

Nail the UX and UI design.

Integrate specific functionalities according to mobile trends and requirements.

Do not let visual splendour get in the way of functionality.

Present the whole package wrapped in superb visuals, one that leaves a lasting impression — ensure that your app gets chosen among the legions of competitive products.

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, email us:

Inkbot Design is a Creative Branding Agency that is passionate about effective Graphic Design, Brand Identity, Logos and Web Design.

T: @inkbotdesign F: /inkbotdesign

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding.

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