Five White Hat SEO Techniques Creatives Need To Know In 2020

The creative world is competitive.

If you’re a designer, artist or freelancer, you probably know that it’s not enough just to be amazing at what you do.

You need people to know who you are. If people don’t know about you, they can’t hire you.

That’s where SEO, or search engine optimisation, comes in. Most creative professionals are not SEO experts.

Fortunately, you don’t need to be. In this article, I’ll teach you some starter white hat SEO tips to help your business get the attention it deserves.

What is White Hat SEO?

In a nutshell, white hat SEO techniques are those that play by the rules.

Black hat SEO refers to unethical strategies or those that break search-engine guidelines, such as keyword stuffing, cloaking and paying for backlinks.

Many site owners are tempted by black hat SEO because it promises fast results.

While you might see an uptick in your traffic more quickly due to these underhanded strategies, if you get caught, you risk being hit with a penalty.

Your site’s ranking could be severely damaged.