History Of The Amazon Logo Design Evolution & Brand Story

Inkbot Design
8 min readJan 10, 2020

History of the Amazon Logo Design Evolution

If there is a captivating story behind a reputable brand today, Amazon’s history ranks first.

Amazon, the giant in the retail business that flipped the world of commerce upside down, has one of the most interesting histories any other brand has behind it.

What started as a small online book store in 1994 is now a $ 1 trillion worth company.

How did this happen?

Through years and years of evolution and innovation in which the company understood the fast-changing trends among consumers.

So, from its start as an online book store, Amazon has since developed into a tech giant that sells almost anything from electronics to movies, music, clothing, groceries, and even houses.

Yet, the brand’s size and the type of product it sells aren’t the only lenses through which we can see its evolution.

One of the most famous constant innovations that Amazon had was in its logo redesigns.

And, it seems that the company understood a principle that most brands fail to understand today: its business logo doesn’t just represent an assembly of symbols, letters, shapes, and colours but an essential part of the existence and evolution of the company it represents.

And the company’s logo indeed played a crucial role in the brand’s success.

The origins of Amazon

First things first, to understand how the Amazon logo design played a vital role in today’s company success, we must learn a thing or two about the origins of the brand.

It all started in 1994 when Jeff Bezos founded the company under the name “Cadabra”.

Yet, the first name of the company only survived for less than a year as its founder decided to change it to “Amazon” after realising the phonic resemblance of the original name to the word “cadaver”.

Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.

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