History Of The MasterCard Logo Design Evolution

History of the MasterCard Logo Design Evolution

Looking at financial services corporations and their branding, MasterCard is definitely in the lead when it comes to the most distinguishable logo.

With its simplicity and striking colours, it is easily spotted and easy to remember.

That is precisely what every brand aims for when creating a logo.

However, every path has its ups and downs, and they’ve reached their level of recognisability after numerous attempts.

Their logo has made a variety of changes until it got to this point.

To understand the change of the logo, you first need to understand the progress of MasterCard Incorporated.

The Evolution of MasterCard

According to their website, MasterCard originated in the late 1940s when some U.S. banks issued and gave the customers papers which served as cash in local stores.

MasterCard officially came into existence in 1966 under the name InterBank Card Association (ICA).