It is funny, but when we think of established brands, we also believe their logos were just as established.
The thing is, that is not necessarily the case.
Many companies go through a lot of different logos as they fight for recognition.
Sometimes they do so to redefine themselves with a rebrand.
Sometimes they do so because they change their names.
Sometimes it is because they want to change people’s perspectives.
And sometimes they do so because the times are a changing and their current logo design looks dated.
Pepsi has been around for a long time — more than a hundred and thirty years, in fact.
Moreover, in that time they have gone through repeated changes to their company logo design until finally settling on the current one we all know about fifty years.
So what other ones did they try during those early years?
Brad’s drink
Pepsi was not called ‘Pepsi’ in the beginning.
