History of the Pepsi Logo Design

It is funny, but when we think of established brands, we also believe their logos were just as established.

Brad’s drink

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The signature red and white overhaul

Then, in 1940 the company changed its design to something far more fundamental and clean.

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The separation

The next significant change to come along in the logo was in 1991 when the company decided that the Pepsi and the circle that had contained it were no longer meant for each other and split them up.

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The takeaway

What’s interesting is that after the significant change over in the 60s where Pepsi moved away from its original red and white design which was very similar to coca cola, they managed always to create iterations of the central theme.

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Last words

What we can learn from the Pepsi logo is how to maintain continuity without necessarily hanging on to the same concepts for the entire duration of a company’s existence (something that can be difficult to do if your business exists for a very long time).

Written by

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding. https://inkbotdesign.com/

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