History Of Volkswagen Logo Design — An Evolution

Inkbot Design
8 min readAug 7, 2019


History of Volkswagen Logo Design — An Evolution

If there is one thing a company must strive to achieve, then it is a strong brand.

Sadly, in a bid to generate more sales, companies tend to forget that a brand is way more than just a logo design, an advertising campaign or a tagline.

A brand encompasses all the vital elements that make a company or organisation recognised by the public“, says Suzzana Angela, a freelance copywriter who offers Australian assignment help to students in Australia.

A brand is about what the company is and how it does its business.

Due to the increase in competition and copy-pasting in business these days, the brand is more critical since it makes the company stand out from the crowd.

As time changes, the audience changes as well.

As a result of the inevitable changes, various brands have progressed over time. Moreover, an example of such companies is Volkswagen.

The company has left a mark on all its traces.

The company was given its name to mean “People’s Car” in German and the motto “Das Auto” is a word that means “The Car” in English.

This article takes you through the evolution of the Volkswagen logo design history, from inception to present.

So grab a cup of coffee, sit down, and relax as we take you through the historical evolution of the Volkswagen logo design. However, first…

The History of the Volkswagen Company

Volkswagen is a household name in the automobile manufacturing industry that was born on the 28th of May 1937 in Germany, but by then it was called ‘Gesellschaft Zur Vorbereitung des Deutschen Volkswagens mbH’.

Although by 1933 the company is believed to have been started.

In an auto shop in Berlin, Adolf Hitler came up with the idea to make a car that most people could afford in support of the move to build a superhighway known as Autobahn.



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