When asked to recall a brand, how many pop up in your mind?
What kind of memories do you invoke: visual, auditory, kinesthetic?
Which imagery contributes to your understanding what a brand is?
Before you think of the product itself, you will most likely visualise the company logo with its specific design and colour combination.
The next thing that will come to you will be the catchy slogan that goes with the image.
The reason is these are the most immediate ingredients of brand awareness.
In this article, we will discuss the most effective ways how catchy slogans can help increase brand awareness. Ready to go?
Let’s set out on the trip of slogan making and strategies to increase brand awareness.
What Is Brand Awareness?
Brand awareness consists of distinctive features that create a brand identity in consumers’ memory.
Their function is to guide the customer to the purchasing decision and to make a new brand stand out of the range of similar production.
