How Artificial Intelligence In Marketing Is Changing In 2020

Inkbot Design
9 min readMar 30, 2020

We are at the age of Artificial Intelligence (AI) technology.

While many people associate AI with robotics, this tech innovation is used in various aspects of life. Its by-product ranges from voice-powered personal assistants such as Siri and Alexa to neural networks such as Google’s DeepMind.

It is integrated into different business processes, including research and development (R&D), finance, sales and marketing.

According to Forbes, the adoption of AI and machine learning (ML) in R&D is the fastest of all enterprise departments in 2019.

Moreover, sales and marketing use AI and machine learning more than any other department in enterprises today.

AI marketing and interaction design are helping shape the world of design and the role of designers.

Machine Learning is a branch of AI that uses algorithms to build models that uncover connections.

It is based on the idea that “systems can learn from data, identify patterns and make decisions with minimal human intervention”.

Why does an increasing number of companies use AI in their marketing and other business processes? What are the examples of AI marketing? AI promotes efficiency by optimising and speeding up complex tasks.

One of the top brands using marketing artificial intelligence AI is Netflix. To speed up content localisation, robots create layout options for TV show banners in different languages from which designers choose.

In tech manufacturing, Apple manufacturer Foxconn is ramping up its processes by deploying tens of thousands of industrial robots in its production line.

This speeds up the production and eliminates human errors. In marketing, Adobe’s artificial intelligence AI Sensei can identify patterns to help designers edit and reinvent scenes.

AI improves customer experience and drives conversions. Through marketing AI, websites gather user data to personalise customer experiences.

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