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How Can Cross-Cultural Design Impact User Experience?
How Can Cross-Cultural Design Impact User Experience?
It is not uncommon to see major online business brands having their websites designed with local attributes.
It all started way back in 1999 when the then leading auction site eBay, to have a market presence in Japan, built an entirely new website in the Japanese language.
But in spite of this effort to become local in a foreign market, eBay was unsuccessful in rolling over the competition just because it lacked in understanding and knowledge of Japanese culture and the way things work in that market.
When you don’t understand the cultural differences for a different market in comparison to your home, your website or online store may need to pull back.
So, cultural influences matter for excellent website design targeting multiple several geographic locations and their people.
The app developers and web designers equally should give importance to these local and culture-specific differences.
When a website or app design consciously addresses these cross-cultural differences, we call it cross-cultural design.
