How Google’s Nofollow, Sponsored & UGC Links Impact SEO

How Google’s Nofollow, Sponsored, and UGC Links impact your SEO

You can design the most beautiful website out there — but unless you work on your SEO, your site won’t get the attention it deserves.

One thing you need for good SEO is backlinking — posting links to your page on other sites. But not all backlinks are created equal.

Some can seriously improve rankings, while others are almost useless. In this post, I’ll explain how different types of links affect your position on Google.

Nofollow vs Dofollow: a bit of backstory

To a site visitor, these two types of links look and function exactly the same. They only differ at the level of their HTML code:

Dofollow: sign.c<a href=”https://inkbotdeom/”>Design Agency</a>

Nofollow: <a href=”https://inkbotdesign.com/” rel=”nofollow“>Design Agency</a>

To check if a certain link is dofollow or nofollow, right-click it and choose Inspect.