How Graphic Design Contributes To Better Branding In 2023

Inkbot Design
14 min readMay 21

A picture, they say, is worth a thousand words. Imagine how much more value you could add to your brand with intelligent, effective graphic design. Welcome to our deep dive on “How Graphic Design Contributes to Better Branding.”

If you’ve ever been struck by the unmistakable swoosh of Nike or the simple elegance of Apple’s bitten apple, you’ve felt the powerful influence of good graphic design. You might not be conscious of it, but the colours, shapes, and compositions used in brand logos, websites, and marketing materials play a crucial role in creating a memorable impression on your mind. That’s the magic of graphic design-turning ordinary brands into icons.

In today’s fast-paced, digital-driven world, graphic design has become more critical than ever for successful branding. Consider this-In 2022, a staggering 94% of first impressions on a website were design-related, and 75% of users judged a company’s credibility based on its website design. That’s right, three out of four people decided whether they could trust a brand just by looking at its design!

As we delve deeper into this topic, we’ll dissect the intriguing relationship between graphic design and branding, and we’ll explore why thoughtful, innovative design isn’t just an aesthetic choice-it’s a strategic business decision that can define the success of your brand in the marketplace.

Whether you’re a seasoned marketing veteran, a budding entrepreneur, or simply an enthusiast eager to learn more about the interplay between design and branding, this article will surely be a treasure trove of insights. Buckle up and get ready to appreciate the untold power of graphic design!

The Visual Language of Branding

In branding, communication is not solely limited to words and slogans. Visual elements have an extraordinary capacity to convey messages, evoke emotions, and forge lasting connections. Graphic design acts as the visual language of branding, allowing businesses to express their unique identity, values, and personality visually compellingly. Through carefully crafted typography, colours, imagery, and layout, graphic designers can evoke specific feelings, establish credibility, and create a memorable visual identity that…

Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.