Whether you are a designer yourself or a business owner looking for a designer, logo design projects can be tricky.
In essence, logos and logotypes are very minimalistic but powerful symbols of corporate entities, products or services.
They can look unimportant and straightforward to the untrained eye, but the truth is that these small graphics carry much more meaning.
Customers are usually attracted to specific products because of their branding (take Coca-Cola for instance).
If that company’s logo were not present on the label, the customer would most certainly keep walking past the aisle.
With that in mind, we have to ask the most critical question of all when it comes to design work.
How much does a logo design cost, and how can we make the client see the value we offer even though the logo we come up with might seem simplistic at first glance?
More than meets the eye
We have mentioned before that logos carry more weight than they are attributed, both by clients and customers.
The question of designing a good logo is a psychological one.
Finding the perfect blend of shapes, colours and typography that the target audience will resonate with…
