How Print Marketing Can Increase Your Company Profitability

How Print Marketing Can Increase Your Company’s Profitability

If you run a small business that’s struggling to make sales, then have no fear — you are not alone.

In today’s marketplace of innovation and continuous technological advances, you’d think — if anything — it would be easier to get more sales.

In reality, it is anything but — thanks to to the ever-increasing use of social media and content marketing strategies by businesses, it is now much harder to compete than ever before.

Instead of getting bogged down with the complexities of digital marketing, why not go back to some of the tried and tested methods?

Print marketing still very much has a place in today’s digital world and, when utilised correctly, can be incredibly effective at increasing your business’ number of sales.

Join us as we take a look at the four key print marketing strategies to implement in your business.

1 — Bespoke business cards.

One of the easiest and most cost-effective ways to increase your sales comes through simply designing a bespoke business card.

No matter how big digital marketing gets, nothing can ever replace the need for person-to-person networking.

Having a business card available for these purposes, whether it be at a show, meeting, lecture, seminar or conference, can make a big difference to the overall impression you leave.

In fact, research shows that approximately 72% of people judge a business from their card, going to show just how important it is to get their design right.

When thinking about your card’s aesthetics, consider what it is your business does and what you want it to represent.

Only showcase the most crucial information and use sensible, clearly readable fonts and colours.

Or, if you’d like to portray your business in a highly innovative way, take a look at these ideas for inspiration.