How the Right Domain Name Can Add Value to Your Website
If you’re starting an online business, the first important step to making it successful is choosing the right domain name.
Your domain name will be your company’s identity in the digital world — it will reflect who you are, what you do, and what products or services you offer.
That’s why choosing a domain name that is unique and best describes your business is crucial.
However, many business owners fail to realise this and don’t put much effort into the process of selecting a domain name for their business.
This can be as harmful as choosing a poor location for your brick-and-mortar store. Would you want to locate your physical store in an alley no one knows about? Of course not!
Think of your domain name as your company’s virtual address and invest some time, effort, and planning to choose the right one.
Why? Because, even though the process can be somewhat tedious, a high-quality domain can add substantial value to your website and boost your business.
You should also keep in mind that domain names increase in value over time, so if you decide to put your website for sale in the future, you might earn some decent cash!
1. Makes Your Website Easily Identifiable
As mentioned earlier, a domain’s name’s primary function is to make your website (and business) easily identifiable to visitors and potential customers.
In essence, it functions similarly to a person’s name. For instance, if you name your kid Jane Brown, she’ll share the name with hundreds of others.
If your goal is for people to remember your little girl easily, choosing a boring name like this won’t do the trick.
The same goes for websites: if you want people to recognise and remember your brand, you need to choose a domain name that is unique and can’t be confused with others.
2. Improves Your Site’s Visibility and Marketing
Good domain names are short, simple, easy-to-remember, descriptive, and don’t contain symbols like hyphens and dashes.
This will allow both search engines and customers to remember and find your business online quickly.
Having a great domain name is like opening a store on Rodeo Drive: it gives you high visibility, increases your reputation, and brings lots of traffic without forcing you to spend a ton of money.
A rare or unusual (but highly practical) domain name, like goop.com, can make a great first impression and even get your website rank better than any other marketing tactic.
If you think your domain name is terrible, consider buying a new one ASAP.
Just compare the cost of buying a premium domain name against the expense of traditional marketing.
Marketing your business via online adverts, on TV, or in newspapers is excellent, but all these marketing tactics are quite expensive.
Also, once you stop paying, your advert will no longer run, and traffic will slow down. A premium domain name is a one-time investment, and you’ll be seeing the results forever!
3. Gets Your More Traffic
Speaking of traffic, premium domain names already get lots of traffic. This traffic mainly comes from referral traffic or direct type-in traffic.
Referral traffic comes from links from other sites. As premium domain names are aged, they come with a significant number of backlinks, which results in a high amount of quality traffic.
Type-in traffic means that somebody searching for a product or service simply typed the keyword directly into the browser.
This kind of traffic is highly targeted, and costs zero effort to obtain.
4. Increases Your Ranking in SERPs
When choosing a domain name, consider one that is keyword-rich.
Keyword-rich domain names focus on the words and phrases that best describe your business and your products or the keywords that customers are typing on search engines.
The more keyword-rich your domain name, the higher the chances to rank better in the SERPs and stand out from the competition.
Not to mention, keywords can help visitors to understand your website’s niche better and focus.
Luckily, the process of researching keywords for your domain is similar to looking keywords for other uses (e.g. for SEO purposes).
You can use tools like KWFinder, Keyword Explorer, Google Keyword Planner, or Ahrefs to search for words and phrases that have both low competition and high search volume.
Just don’t forget that you are looking for a keyword that represents your website, content, and business as a whole.
5. Builds and Protects Your Brand
A good domain name can help you increase brand awareness.
If it matches your company’s name, it will reinforce your brand, making it easier for people to remember and come back.
It will also make it easier to win business via word of mouth because people who remember your name will be able to recommend you to friends.
Premium domain names will also protect your brand. If a competitor chooses a domain similar to yours, you might lose lots of customers.
6. Helps You Build Credibility
If you are not willing to pay to register an appropriate domain, why would consumers think you would put effort into creating quality services or products?
How will you persuade them that you deserve their money?
Using a high-value domain name for your site and your email address will help you establish professionalism, credibility, and authority both online and offline.
An easy-to-remember domain name will demonstrate that you’re a legitimate and established business which, in turn, will increase trust among customers.
Besides, a good domain name represents you as a forward-thinking company that is up-to-date on emerging technologies.
How to Choose the Right Domain Name
When it comes to choosing the right domain name, there are no strict rules. However, certain best practices will help you in the process.
Use a Domain Name Generator
Even though you can brainstorm possible domains without a unique tool, it can be somewhat tricky because you’ll soon find that all the best names are already taken.
You’ll have to be extra creative to come up with a way of blending names that go together and reflect your business at the same time. Or, you can rely on a domain name generator.
Using a domain name generator (like the NameSilo as mentioned above or Domain Wheel, Nameboy, etc.) will make the process more simple and ensure that all suggestions are available to buy.
Use These Simple Criteria
Once you’ve narrowed down a shortlist of possible domain names, following some simple criteria will help you pick the best domain name for your website. You’ll want a domain name that is:
- Clear and concise. More extended domains are confusing, more difficult to remember, and can be easily mistyped.
- Creative and easy to remember. The more unique your domain name, the easier it will be to remember.
- Avoid using special characters and numbers because they can be confusing when spoken aloud. Your domain should be not only easy to read but also easy to pronounce. Don’t forget that word-of-mouth marketing is 100% free and if your customers are satisfied with your products or services; they’ll be talking about your website or business with other people.
- Don’t forget to consider your domain’s TLD (Top-Level Domain). Simply put, TLD is the part that comes at the end like .com, .net, .org, etc. For many websites, .com is the best option, since it is the easiest to remember and it is the option most visitors expect to see. But the problem is, getting qualified for a good domain name that ends with a .com is getting harder and users are getting more accustomed to different extensions, even less usual ones such as .co, .me, .biz,.company, .ecom, .enterprises, and so on.
Register your domain name
After finding the perfect combo of a keyword-rich name and a TLD, all that is left to do is purchase the domain.
You can either buy a domain name through a dedicated registrar or during the process of signing up for a hosting plan.
Owning a high-quality domain name comes with several significant advantages.
A premium domain will not only build your brand and make your business look more authentic, but it will also boost your rankings in search engines, improve your visibility, and drive quality traffic.
Moreover, a high-quality domain name is a marketing asset that should not be underestimated.
Think about it: Why would you spend time and large amounts of money to market a mediocre domain when you can simply invest in a premium one that will start generating results right away and save you money in the long run?
Buying a high-quality domain name is an investment that will pay off. If you treat it as an online storefront, it makes much sense to invest in a premium location.
Originally published at https://inkbotdesign.com on January 30, 2020.