How to Create a Brand Identity System That Works

Inkbot Design
7 min readFeb 1, 2018


The concept of a brand is everything but simple.

To build the brand successfully, you need to create a clear plan and take into account even the smallest details, with brand identity system being one of the crucial elements in that regard.

Brand identity is the way a business presents itself to the audience and how it wants to be perceived by its consumers.

Its objective is to evoke emotions in customers and make them closely related to the brand.

Essentially, it tells people about your mission and the values you represent.

However, it is not easy to come up with the perfect strategy in this field, and you will need to invest much time into the analysis to be able to design a brand identity system that works.

In this article, we will show you how to do it.

Why You Need to Create a Brand Identity System

When designers and marketers think about the brand identity systems, they usually take into account only an official logo design.

What they do not realise is that the word ‘system’ is an essential part of the entire concept.

“Brand identity systems involve various elements which need to suit each other perfectly and make a meaningful unit. The brand logo is nothing more than the starting point in this process,”

explained Faye Phillips, a marketer at AU Best Essays.

If you can build a good identity system, it will boost brand awareness and make your products or services unique and more appealing.

The brand itself will then have a chance to become widely known for its values and the corresponding visual appearance.

This is extremely important because the research proved that more than 90% of consumers said that they are more likely to buy from an authentic brand than from a false name.

How to Establish a Perfect Brand Identity System

Building a brand identity system, you can expect to expand the base of loyal consumers.



Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.