The concept of a brand is everything but simple.
To build the brand successfully, you need to create a clear plan and take into account even the smallest details, with brand identity system being one of the crucial elements in that regard.
Brand identity is the way a business presents itself to the audience and how it wants to be perceived by its consumers.
Its objective is to evoke emotions in customers and make them closely related to the brand.
Essentially, it tells people about your mission and the values you represent.
However, it is not easy to come up with the perfect strategy in this field, and you will need to invest much time into the analysis to be able to design a brand identity system that works.
In this article, we will show you how to do it.
Why You Need to Create a Brand Identity System
When designers and marketers think about the brand identity systems, they usually take into account only an official logo design.
What they do not realise is that the word ‘system’ is an essential part of the entire concept.
“Brand identity systems involve various elements which need to suit each other…
