How To Create A Brand Purpose For Your Business — 2023

Inkbot Design
12 min readJan 12

Brand purpose is a term often used in marketing. It is a mission, vision or goal that drives your brand. When people hear your brand’s purpose, they will be able to understand why your brand exists.

When a brand purpose is well defined, it helps the whole company to focus on a set of shared values. It creates a common language and common sense for the organisation. But…

Inkbot Design

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