How To Create A Brand Story — 6 Examples From Top Brands

In this day and age, telling a brand story is what businesses need to do to boost their online presence and give them an edge that appeals to human emotions.

An increasing number of brands are writing brand stories, even huge names such as Coca-Cola.

A brand story builds an emotional connection with the audience, helping cement it in the minds of others.

So what exactly is in a brand story, and how can it help bring an authentic appeal? How can stories work to create a feeling of trust in customers?

Let’s look at the answers to these questions.

Creating Trust with a Brand Story

There are many reasons as to why stories create trust and are popular among both companies and individuals.

Scientific research has shown that humans respond to the message of stories in numerous ways and engage with stories in a meaningful manner, often stimulating lobes in the brain that deals with sensory information and motor skills.

Reading a story helps us connect with it and pay attention to the subject matter — this can be important for brand marketing.

The scientific term “neural coupling” is when a speaker and listener share stories that…