Your website is the essential aspect of your e-commerce brand’s visual identity.
However, before you can launch a website that will soar in the eyes of customers, your brand strategy needs to be sorted out.
Once your initial branding is figured out, and your website is ready, you need to ensure that your branding is consistent across all channels.
This article will tell you how to keep your brand strategy harmonious in a way that resonates with every potential customer.
Sort Out The Initial Branding
Many marketers make the mistake of thinking that the only visual aspect requiring their attention is the brand logo.
However, what they often overlook is that fonts, textures, mood boards, and colours are just as vital to your brand strategy.
Your initial branding demands your focus before a website or any visual content come in.
As a marketer, here’s what you need to sort out as part of the initial branding for your business:
Most people think a logo design needs to represent the brand and, while that is true, the logo needs to represent the people the brand intends to serve too, i.e., its clients.
Your logo should stand out and be visually appealing.
It should also be adaptable to different marketing materials and, hence, should look good in black and white and colour.
One way to find out how effective your logo is by testing it out on your website, business cards, ads, and letterheads.