How to Design Display Ads for Your PPC Campaign

Inkbot Design
8 min readJul 17, 2018


Looking for tips and tricks on how to design display ads for your PPC campaign?

Having provided pay per click advertising services for the past decade, I can assure you that you’ve come to the right place.

Essentially, the display ad campaigns you use can be perfect for gaining brand awareness in the marketplace.

However, it’s clear that banner blindness has empowered most people.

This means that they can quickly, subconsciously, filter out these ads, which results in your messaging not being seen.

This is why you need to know how to design professional-grade display ads that have your target user in mind.

In this way, you’ll be able to grab their attention, get them to notice you, and increase the impact of your PPC campaigns.

5 Step Guide to Creating the Perfect Display Ad

In the following guide, you will learn how to design the perfect PPC display ads.

By so doing, your pay per click ads will start getting noticed more often and more people will get the message being presented to them.

Mostly, we will focus on one of the two main types of display ads: video and image.

More specifically, the following tips work best for designing image ads.

However, you can still use them to craft impactful and memorable video ads for your PPC campaign.

Remember, before you start creating your ads, it is imperative that you know what you are trying to achieve by campaigning online.

Are you looking to increase brand awareness?

Would you like to engage in interaction with your target market?

Or do you have a different plan altogether?

By understanding what you intend to do, you will have an easier time crafting and designing ads that will help you achieve your goals.

That said and done, below are some helpful tips you can use while creating display ads for your PPC campaign.



Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.