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How to Earn Some “Google Love” from Your Content Marketing Strategy
How to Earn Some “Google Love” from Your Content Marketing Strategy
Content marketing is the process of creating relevant, compelling and engaging content that increases a brand’s awareness and visibility.
The purpose of content marketing is to attract traffic to a website and ultimately improve sales and conversion rates.
Content marketing takes many forms like blog posts, webinars, videos and includes any material that a company shares with the audience to tell its story.
It has become an indispensable part of a business marketing strategy and rightly justifies the adage “Content is King.”
The phrase, however, isn’t quite right. The fact is that “Good content is king.” Good content is one that has real value for the audience and is also found by Google and other search engines.
It is a dilemma for bloggers today to strike a balance and produce content that not only benefits people but also ranks well in Google.
When everything is on point, you have done the upbeat branding, you possess a professional logo design, your content marketing strategy should be no less if you want to stay in the game.
