How To Find A Reliable And Affordable Web Design Agency

Inkbot Design
12 min readJan 18, 2023

The process of finding an appropriate yet affordable web design agency is the same as if you were looking for a dentist, car repair shop or business accountant. They are all online, and it’s just a case of sifting through Google’s results until you’ve found someone that fits the bill.

There are over 26,000 web design businesses and services in the US alone, and that’s just in the US! So, with so many options available, how do you choose between the good and bad? What about the insanely expensive and the $50 freelancers that seem too cheap to be good? (they typically are!)

Ultimately, this will take a lot of time and effort.

Looking back to when the internet first came about, even back then, there were over 2 million websites, which seems like a good amount. But, to put that in perspective, today, there are over 1.13 billion sites; admittedly, over 80% of these are inactive or expired domains.

If anything, this numerical growth has made things more challenging when deciding to find the best (insert any job title) for your needs online.

As a startup or small business owner, you’ll unlikely have the funds available to go and hire the best web design agency in the world. But it’s a catch-22, as a professional website is essential to growing your business in today’s competitive landscape. Unless you have a physical location or storefront and rely on people walking in off the street, being online is critical to success.

With finding a reliable and affordable web design agency so tricky, I’ve put together this guide to help you find the best candidates and explain why you need to choose an agency that understands your business. Let’s start with some tips.

1 — Start with their web design portfolio

Although their own website is a good starting place, their portfolio of work will offer better examples. Frequently, like in our case, our website is pretty simple, and our brand is straightforward — our clients are what matters, so why would ours be ‘better’ or ‘more creative’ than theirs?

Look at how many websites they’ve built in the past couple of years — are they maintained and updated? Pick a few, Google, the…



Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.