Whether you are designing websites or creating brand graphics for high-value customers, it’s essential to attract new business to your creative agency.
It seems easy on the surface; you need to spend a great deal of time, effort and resources to make your business stand out.
It takes more than just telling people you can create excellent illustrations that benefit their brands.
Given the number of companies selling the same services as you do, increasing your client base could be an uphill battle, unless you’re using the right tools and methods.
Don’t let your creative skills go to waste.
Use this guide and learn how to get more clients who can generate the most value from your creative business.
How to get more clients in 4 steps
1 — Establish your target audience and industry
Before you get around to building a strategy for acquiring more clients, you will need to identify the kind of audience your graphic design services will appeal.
For this, it helps to determine whom your ideal clients are by picking a niche.
Are you knowledgeable about a specific industry?
Perhaps you already established a broad network of business owners within that industry?
Either way, having a familiarity with a particular niche is an excellent start in identifying your core audience.
If you have a background in the housing industry and maintain a network of agents and brokers, you can focus on branding yourself as a creative agency for the real estate sector.
From this, you will be able to set up your core audience and focus your time and resources in attracting customers from your niche.
2 — Set up an ideal client profile
Coming up with an effective strategy that will help your business generate more clients doesn’t stop with identifying a target audience or industry.
It would be best if you still narrowed down your targeting so you can attract high-value leads.