How To Improve UX Design Through A/B Testing

How to Improve UX Design Through A/B Testing

The better you make your user experience (UX), the better your app will be received.

You could rely on user feedback solely, but integrating their feedback into two options of the graphical user interface (GUI) and A/B testing offers a better opportunity.

Your app or website determines your sales conversions through your funnel, and it needs a positively received UX and UI design.

Rather than wireframing your creation and just building it, wireframe multiple options, then A/B test them.

Whichever UI design provides a better UX, you use. You A/B test one element at a time of subtle differences between the pieces that comprise the UI and relate

to the UX on all five planes:

• surface plane,
• skeleton plane,
• structure plane,
• scope plane,
• strategy plane.

Similarly, you can test web copy and content this way to learn which message sells better.