How To Improve UX Design Through A/B Testing

Inkbot Design
7 min readNov 15, 2019

How to Improve UX Design Through A/B Testing

The better you make your user experience (UX), the better your app will be received.

You could rely on user feedback solely, but integrating their feedback into two options of the graphical user interface (GUI) and A/B testing offers a better opportunity.

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